Google's Search Engine Optimization Starter Guide

Version 1.1, published 13 November 2008

 Google 的搜尋引擎最佳化入門指南

版本1.1, 發布於20081113


Welcome to Google's Search Engine Optimization Starter Guide.


歡迎閱讀Google 的搜尋引擎最佳化入門指南


This document first began as an effort to help teams within Google, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines.


這份文件剛開始是被用來協助Google內部團隊, 但我們思考它應該對想要了解搜尋引擎最佳化, 並想要改善他們的網站與使用者及搜尋引擎之間關係的網站管理者有所幫助.


Although this guide won't tell you any secrets that'll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to both crawl and index your content.


雖然這份指南不會告訴你任何有關自動將你的網站在Google搜尋結果排名第一的秘密, 按照下面列出的最佳實作將使得搜尋引擎更容易針對你的網頁爬梳及建立索引.


Search engine optimization is often about making small modifications to parts of your website.




When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results.


當你把這些修正各別的來看, 這些改變似乎有點像漸進式的改善, 但當結合其它的最佳化, 對於你的網站使用者會有一個顯著的影響且對Google的搜尋尋結果有效.


You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any webpage, but you may not be making the most out of them.


你很可能已經對這份指南中的一些主題很熟悉, 因為它們是構成網頁主要的元素, 但你可能並未全部做到.

 Search engine optimization affects only organic search results, not paid or "sponsored" results, such as Google AdWords

 Search engine optimization affects only organic search results, not paid or "sponsored" results, such as Google AdWords


搜尋引警最佳化會影響的只有基礎的搜尋結果, 並不影響付款及贊助商結果, 例如Google AdWords



Even though this guide's title contains the words "search engine", we'd like to say that you should base your optimization decisions first and foremost on what's best for the visitors of your site.


雖然這份指南的標題是針對搜尋引擎, 你還是應該以你們最佳化的決定做基準, 並且先要考量對你網站訪客來說怎樣才是最好的.


They're the main consumers of your content and are using search engines to find your work.




Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the desired results.




Search engine optimization is about putting your site's best foot forward when it

comes to visibility in search engines.




An example may help our explanations, so we've created a fictitious website to follow throughout the guide.


一些簡單的例子可以幫助我們說明, 所以我們創造了一個虛構的網站來協助下面的說明.


For each topic, we've fleshed out enough information about the site to illustrate the point being covered. Here's some background information about the site we'll use:


針對每一個主題, 我們已提供足夠的資訊來解釋其所涵蓋的觀點, 下面是一些背景資訊關於我們使用的網站.


   Website/business name: "Brandon's Baseball Cards"

   Domain name:

   Focus: Online-only baseball card sales, price guides, articles, and news content

   Size: Small, ~250 pages


網站/企業名稱: "Brandon's Baseball Cards"


網站焦點: 線上販賣棒球卡片, 價格指南, 文章, 新聞內容

網站大小: , 大約 250 個網頁


Your site may be smaller or larger than this and offer vastly different content, but the optimization topics we discussed below should apply to sites of all sizes and types.


你的網站可能跟範例網站的大小不同, 並且提供截然不同的內容, 但是我們下面討論的最佳化主題, 應該是可以套用在所有的網站上的.


We hope our guide gives you some fresh ideas on how to improve your website, and we'd love to hear your questions, feedback, and success stories in the Google Webmaster Help Group.


我們希望這指南能在你們思考如何改善你們的網站時提供一些想法, 並且我們也希望在Google Webmaster Help Group聽到你們的問題, 回饋或成功的故事. 

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