Create unique, accurate page titles

 創造獨一無二, 正確的網頁標題

 

A title tag tells both users and search engines what the topic of a particular page is. The <title> tag should be placed within the <head> tag of the HTML document. Ideally, you should create a unique title for each page on your site.

 

一個標題標籤告訴使用者跟搜尋引擎這個頁面的主題是什麼.

<title>標籤應該被放置在HTML文件的<head>標籤內.

你應該為你網站的每一個頁面創造一個獨一無二的標題.

 

 

The title of the homepage for our baseball card site, which lists the business name and three  

The title of the homepage for our baseball card site, which lists the business name and three main focus areas

 我們棒球卡片網站的首頁標題, 列出了企業的名字跟3個主要的經營重點.

 

If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results (If you're unfamiliar with the different parts of a Google search result, you might want to check out the anatomy of a search result video by Google engineer Matt Cutts, and this helpful diagram of a Google search results page.)

 

如果你的網頁出現在搜尋結果頁, 網頁的標題將出現在搜尋結果的第一行(如果你不了解Google搜尋結果頁的架構, 你可以看看Google工程師Matt Cutts所做的搜尋引擎結果影片, 它能夠讓你知道Google搜尋結果頁長什麼樣)

 

Words in the title are bolded if they appear in the user's search query. This can help users recognize if the page is likely to be relevant to their search.

 

在使用者搜尋時某關鍵字時, 跟關鍵字相符的標題內的文字會被標示為粗體.這可以幫助使用者確認是否這個頁面跟他的搜尋相關.

 

The title for your homepage can list the name of your website/business and could include other bits of important information like the physical location of the business or maybe a few of its main focuses or offerings.

 

你的首頁的標題可以列出你網站/企業名稱, 並且可以包含其它重要資訊就像是公司地址或是一些網站主要經營重點.

 

 A user performs the query [baseball cards]

A user performs the query [baseball cards]

使用者進行baseball cards的查詢

 

 Our homepage shows up as a result, with the title listed on the first line (notice that the query

Our homepage shows up as a result, with the title listed on the first line (notice that the query terms the user searched for appear in bold)

我們的首頁出現在搜尋結果, 標題被列在第一行(注意使用者搜尋關鍵字變成了粗體)

 

 If the user clicks the result and visits the page, the page's title will appear at the top of the

If the user clicks the result and visits the page, the page's title will appear at the top of the browser

如果使用者點擊結果並拜訪頁面, 頁面的標題將出現在瀏覽器的上方.

 

Titles for deeper pages on your site should accurately describe the focus of that particular page and also might include your site or business name.

 

在你的網站深處頁面的標題應該正確的描述這頁面的重點, 也可以包含你的網站跟企業名稱.

 

 A user performs the query [rarest baseball cards]

A user performs the query [rarest baseball cards]

使用者進行rarest baseball cards的查詢

 

 A relevant, deeper page (its title is unique to the content of the page) on our site appears as a

A relevant, deeper page (its title is unique to the content of the page) on our site appears as a result

一個相關, 網站深處的頁面(它的網頁標題是獨一無二的)

 

 

 

Good practices for page title tags

網頁標題標籤正確的作法

   Accurately describe the page's content - Choose a title that effectively communicates the topic of the page's content.

正確描述網頁的內容 - 選擇一個標題它能夠正確的表達出這網頁內容的主題

 

Avoid:

   choosing a title that has no relation to the content on the page

避免選擇跟網頁內容不相關的標題

   using default or vague titles like "Untitled" or "New Page 1"

避免使用像是”Untitled””New Page 1”這種標題

 

   Create unique title tags for each page - Each of your pages should ideally have a unique title tag, which helps Google know how the page is distinct from the others on your site.

為每一個網頁創造獨一無二的標題標籤 你的每一個網頁應該要有一個獨一的標題標籤, 它可以幫助Google知道如何區分你網站的個別頁面

 

Avoid:

   using a single title tag across all of your site's pages or a large group of pages

避免在全網站或一整個群組頁面使用單一的標題標籤

 

   Use brief, but descriptive titles - Titles can be both short and informative. If the title is too long, Google will show only a portion of it in the search result.

使用簡短而不是描述性的標題 標題可以兼顧簡短及資訊性. 如果標題太長, Google將只會在搜尋結果中秀出一部分而已.

 

Avoid:

   using extremely lengthy titles that are unhelpful to users

避免使用很長的標題, 它對使用者是沒用的.

   stuffing unneeded keywords in your title tags

避免使用無意義的關鍵字當成你的標題

 

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