Google's Search Engine Optimization Starter Guide
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Search engine optimization affects only organic search results, not paid or "sponsored" results, such as Google AdWords
The title of the homepage for our baseball card site, which lists the business name and three
A user performs the query [baseball cards]
Our homepage shows up as a result, with the title listed on the first line (notice that the query
If the user clicks the result and visits the page, the page's title will appear at the top of the
A user performs the query [rarest baseball cards]
A relevant, deeper page (its title is unique to the content of the page) on our site appears as a
The beginning of the description meta tag for our homepage, which gives a brief overview of the site's offerings
A user performs the query [baseball cards]
Our homepage appears as a result, with part of its description meta tag used as the snippet
A user performs the query [rarest baseball cards]
One of our deeper pages, with its unique description meta tag used as the snippet, appears as a result
A URL to a page on our baseball card site that a user might have a hard time with
The highlighted words above could inform a user or search engine what the target page is
A user performs the query [baseball cards]
Our homepage appears as a result, with the URL listed under the title and snippet
A user performs the query [rarest baseball cards]
A deeper page, with a URL that reflects the type of content found on it, appears as a result
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- 2008/12/07
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