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平凡人的平凡事

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A deeper page, with a URL that reflects the type of content found on it, appears as a result

A user performs the query [rarest baseball cards]

Our homepage appears as a result, with the URL listed under the title and snippet

A user performs the query [baseball cards]

The highlighted words above could inform a user or search engine what the target page is

A URL to a page on our baseball card site that a user might have a hard time with

One of our deeper pages, with its unique description meta tag used as the snippet, appears as a result

A user performs the query [rarest baseball cards]

Our homepage appears as a result, with part of its description meta tag used as the snippet

A user performs the query [baseball cards]

The beginning of the description meta tag for our homepage, which gives a brief overview of the site's offerings

A relevant, deeper page (its title is unique to the content of the page) on our site appears as a

A user performs the query [rarest baseball cards]

If the user clicks the result and visits the page, the page's title will appear at the top of the

Our homepage shows up as a result, with the title listed on the first line (notice that the query

A user performs the query [baseball cards]

The title of the homepage for our baseball card site, which lists the business name and three

Search engine optimization affects only organic search results, not paid or "sponsored" results, such as Google AdWords